Andy Burnham publishes a 'What I've done this week' video every week.
Aside from what you think of him or the format, it does raise an important topic.
Most people won’t remember your first launch or product update.
Or your tenth.
But over time, those updates become a story.
People don’t just follow products.
They follow journeys.
That’s why I’m convinced more founders should build in public.
Not because it’s a growth hack.
Because storytelling creates accountability.
And accountability keeps you building.
One week becomes ten.
Ten becomes a hundred.
Eventually, people realise they haven’t just watched a startup grow.
They’ve grown alongside it.