Hello there!

I'm Alex.

I've spent most of my career at the intersection of technology and storytelling.

I started in PR and marketing, working with global brands and startups across APAC. That's where I learned something early. Great stories don't win because they're clever. They win because they land: timing, incentives, and taste matter more than buzzwords.

After watching too many great products struggle to get seen, I stopped making decks and started building tools.

Now I help founders launch in public. Together we share the numbers and show the process.

If you're building something and want honest feedback, launch it on Launch or email me at [email protected].

Look forward to hearing from you!

Alex MacGregor