How do you avoid becoming irrelevant in the AI era?
Answer: become the most AI enabled version of yourself you can possibly be.
Case in point: I read a post on Reddit this week that stuck with me.
A marketer shared how about a year ago he was leading growth for funded startups.
His entire job was staring at dashboards and figuring out why people were not clicking “buy”.Then he gt laid off.
With too much free time and a mild existential crisis, he started building small side projects and doing a bit of freelancing just to stay sane.
Instead of doom scrolling, he built a tool.
Marketers need to be technologists now.
Understanding messaging is not enough.
You need to understand funnels, UX, data, automation and increasingly AI.
If you cannot build or at least think like a builder, you will always be downstream.
The best marketers today do not just run campaigns.
They ship products themselves.