RIP Mad Men

A brief email on agencies and agency work this week.

Agency work has changed, whether it's how we work or what work we do.

Big chunks of the industry are becoming automated, and so the value of knowledge, experience, and creativity is increasing.

The agency industry is struggling to determine what we are or how much we're worth in those areas.

Clients are looking for big-ticket strategy but with press office purses.

The solution: pricing ourselves accordingly and selling valuable time for high-impact work.

And come together as part of a collective where opportunity arises.

What’s your experience as an agency? or working with them?

Share in the comments.