We just had one of the key leaders at famed Silicon Valley startup General Magic on our podcast.
General Magic was founded by Apple luminaries like Bill Atkinson, Andy Hertzfeld, Marc Porat and Tony Fadell.
And yet I’d rate HYPEWORKS at barely 6/10 after 3 years.
Not a breakout success yet but absolutely not a failure either. Most podcasts die within 3–10 episodes.
We've kept it alive for 3 years, published ~60 episodes, built cross-platform distribution, interviewed credible guests etc that alone already puts you ahead of 95%+ of startup podcasts.
But as I reflect on 3 years of the pod, what’s interesting is the real value probably wasn’t the raw podcast metrics.
It was:
- building founder credibility
- sharpening your public voice
- networking leverage
- content repurposing
- social proof
- learning distribution
- becoming “known on the internet”
Modern podcasts are not audio businesses anymore; the actual podcast episode is almost secondary now.
If you don't podcast either yourself or at your company, try it.
Maybe you'll be surprised at the results.