- Influence Everything | Alex MacGregor
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My 3 Favorite Books

3 books that shaped how I think about business:
📘 Growth Hacker Marketing by Ryan Holiday
Ryan's first book, pre stoicism/philopshy as he's known for now. Helps you understand the shift from big-budget campaigns to scrappy, iterative growth. Showed me you don’t need scale to start, just creativity.
📘 Zero to One by Peter Thiel.
A reminder that copying isn’t building. The goal is to create something new, not just compete on the edges. Still one of the sharpest takes on startups.
📘 Getting Real by 37signals crew aka Jason Fried and David Heinemeier Hansson.
Shipping > polishing. Progress > perfection. This one taught me to cut the fluff and just build.
Each one is different, but the theme is the same: think smaller, move faster, aim higher.
What books shaped your approach to business?
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