Media AI: Backstory

Last week, I mentioned I'm building a more affordable media database called 'Media AI'.

The backstory: I'll try and keep it short.

I worked in PR for a bunch of tech brands, loved every minute of it, especially the Media Relations work.

You might have heard of OnePlus, this was the last and arguably most fun one.

The bread and butter of this work is emailing journalists and creators back and forth with upcoming product launch information as well as RSVP's to events.

The key issue: maintaining a contacts list that is large, robust and updated.

Most PR folks do this with a mixture of spreadsheets stored locally and a media database if they have $$$ - usually from the 'big two' i.e Meltwater or Cision.

I used those two platforms, I even ended up being a consultant at the latter. They're both ok. Could be better. But the main issue? They're bloody expensive.

Thus, when i started my agency, I know I had to build my own affordable media database for my own use as well as perhaps other PR's and Social Media managers.

Drop a reply and I'll add you to our beta testing group.

In return, you'll get free life-time access.