Media

The evolution of media is interesting when you zoom out:

Print - 1440
Cinema - 1900
Radio - 1910
Television - 1950
Internet - 1990
Smartphones - 2000
YouTube - 2005
TikTok - 2016
AI - 2022

Reading between the lines, you notice every time the distance between storyteller and audience shrinks, yesterday’s giants look like fossils.

Zoom out and the pattern is obvious:

➡️ Printing press → Blogs → TikTok

Distribution keeps getting cheaper; creation keeps getting easier; power flips to whoever masters the new pipe.

➡️ Broadcast monopolies → Social Media → Private Chats

Radio crowned a few voices. TV crowned dozens. Smartphones crowned everyone with a camera. Apps gave people private spaces.

➡️ Attention moved from editors → algorithms → communities

In 2025, TikTok’s 1.7 B users spend an hour a day scrolling 60-second stories. Podcasts just hit 584 M listeners. Video already eats 82 % of internet traffic.

➡️ Generative AI drops creation cost to ≈ $0

Now trust—not content—is the real scarcity. If you haven’t built a direct line to your audience, you’re renting reach on borrowed time.

What media trends do you see? or predict? Leave a comment below.