Email

Biggest marketing channel for B2B? Email.

This might shock a lot of younger marketers who've grown up almost entirely on social.

But B2B workers, whatever the industry, spend a hell of a lot of time on email.

And that's why email marketing works.

I run campaigns both for Sales and Marketing of my services and apps.

Most of the time they have huge open rates.

Now ofcourse open rates and conversions are two different animals.

But unlike social, you can almost guarantee someone will at least *look* at your offer with email.

Stack I use:

- Coldsire (inboxes)

- Apollo (leads)

- ZeroBounce (validation)

- Instantly (deliverability)

I advise spending most of your time on the email subject line and body copy.

Then test, send, improve, test, send, improve.

Guarantee you will get results.