Doubt comes with the territory when you’re an entrepreneur.
One day you feel unstoppable like you’re building the future.
The next day you’re questioning everything: your product, your market, yourself.
That swing isn’t a sign you’re failing. It’s a sign you’re in the game.
The trick isn’t to eliminate doubt. It’s to control your state.
Catch your thoughts early → Notice when your mind drifts into negative loops. Interrupt it before it spirals.
Reframe setbacks → Failure isn’t proof you’re wrong. It’s data. Information you didn’t have yesterday.
Build routines that anchor you → Fitness, journaling, meditation...whatever keeps you balanced outside the business.
Lean on momentum → Ship the product. Take the call. Post the update. Small wins stack into confidence.
Momentum doesn’t erase doubt, but it quiets it. Structure gives your mind less room to run wild.
Because the truth is, doubt never fully disappears.
It just becomes background noise.
And if you can build while doubting while controlling your state that’s when you’re really building.