It's the Details

I've been pitching PR agencies to help them get news and media coverage and often get a lot of canned replies.

This one caught my attention. It's also a lesson in business.

If we're being frank, most businesses are pretty boring. But some are needlessly boring.

Then there's Monks (formerly Media Monks). Now granted, they're a 'creative agency' and, by definition, creative.

The difference is, they know who they are.

What separates you in business from thousands of others is just being you.

Every business is unique, and you must take advantage of that rather than play the corporate card.

The key, therefore, is to act small and think big—not act big and think small, as most companies do.

How can you do it? By following the Monks lead here.

It's as easy as starting with a copy of a canned email reply.

But it goes beyond that, take a look at their website for example.

It's everything they are and aspire to be.

You can start today with your brand.

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