Customers

Customers can come from anywhere. However, you have to skate where the puck is going.

What used to work:

- White papers

- Webinars

- Ebooks

Forget it. This is 2024.

Social media and conversational AI is where it's at.

Case in point: I regularly use Reddit; it's a great platform to meet people looking to try new things.

Reddit users are some of the most tech-savvy on the planet, so it's not an easy sell.

But if you answer people's questions honestly, you'll find they're very receptive to your product/service.

The same can apply to other socials like LinkedIn, X, Instagram, or TikTok.

The future of sales and marketing, as well as customer acquisition, is social.

Don't just be present; you also have to contribute.

After all, you get what you give.