Content is Dead. Long Live Content.

AI is changing content.

Traditional 'How to' and '5 things' type content doesn't work anymore.

Why? Because people are using AI chat apps and Google is summarizing search queries before showing links.

So what do we do now?

Create content that AI can’t summarize.

Whether text or video, here’s exactly how:

1. Get Personal

• Share your failures

• Tell backstories

• Talk about mistakes

• Write about learnings

AI can’t replicate YOUR experience.

A benefit of this is that you naturally become better at content creation - which helps in creating your personal brand.

2. Show, Don’t Tell

• Include video content

• Add visuals

• Create tutorials

• Show behind-the-scenes

Humans are visual by default, you don't need to be a designer to do designer now either (Canva, Midjourney etc)

3. Get Technical

• Deep dive into specifics

• Share actual code if needed

• Explain complex implementations

• Break down real examples

AI struggles with technical nuance (yet). So it generally just links the article.

4. Be Human AF

• Use slang

• Add personality

• Make typos (yea, realy)

• Write like you talk

AI is too perfect. That’s its weakness.

5. Share The Dirty Secrets

• Industry insights

• Behind-the-scenes drama

• What actually happens

• The stuff no one talks about

Be relatable. And you will find people finding you ‘magically’.

Why This Works

This works on an elementary logic — AI can’t recreate experiences.

Once you understand this, all of your content will start to rank better.