Cold Email Works

I’ve been sending cold email outreach - both for sales of my PR agency and database and to contact journalists/creators on behalf of clients - for around 3 months now.

Stone cold. Zero prior relationship. At massive scale (with AI).

And I was skeptical.

But guess what? It works.

Sending emails is inexpensive compared to other marketing or sales methods like paid ads. My tools of choice, Coldsire + Instantly, has allowed me to outreach to a large audience without significant additional costs.

Precision + Measurable

My emails are tailored to specific industries, companies, or individuals with precision.

The other aspect I like? Measurable results. I can track open rates, click-through rates, and replies to measure the effectiveness of campaigns.

This has helped me with insights from email performance data to refine future outreach efforts.

And I’ve learnt a ton so far that’s helping me improve.

If I had to distill those learnings, it would be this:

1) Personalize: Reference specific details about the recipient or their company.

2) Provide Value: Offer a clear benefit or solution to a problem the recipient may face.

3) Be Concise: Keep your message brief and to the point.

4) Include a Call-to-Action (CTA): Clearly state what you want the recipient to do next (e.g., schedule a call, visit your website).

5) Follow Up: Don’t rely on a single email; send polite follow-ups to increase response rates.

Bottom line

When used ethically and strategically, cold emails can be a highly effective way to generate leads, grow your business, or create meaningful connections.

Useful tools I use to do cold email:

Google Workspace
Apollo
Coldsire
Clay
Instantly

If you’re not cold email outreach with AI, try it! You’d be surprised.