The Best Brand

I’m subjective ofcourse but the best brand ever is Red Bull. Interbrand doesn’t agree; here’s their top brands:

Apple, Microsoft, Amazon, Google, Samsung etc yeah yeah, top brands. They’re also big tech and always in our face on our smartphones. But' let’s look at non tech; McDonalds, Disney, Louis Vuitton etc are great brands. But I’m gonna say Red Bull is the best.

Red Bull is the best marketer

A big part of their success is that they’re also the best at marketing. Here’s why:

1) Inspiring and memorable slogan - the company's "gives you wings" hasn't changed since they invented it and is one of the top slogans

2) Sponsorship of extreme sports - including Stratos, where Austria’s Felix Baumgartner did a parachute jump from the edge of space that got millions of views

3) Fun advertising and strategy - their advertising is awesome, including cartoon-style ads in the early days to now beautiful shot videos

4) Guerilla marketing - the clever and unconventional methods the company uses to boost sales including 'student marketers' to sell to colleges worldwide

5) Branding - their message is simple – you can boost your focus and athletic performance by consuming the company’s product

6) Word of mouth - one of the most effective forms of advertising, and the ways they amplify the brand's positive image

7) Content - they're also doing a great job with their content social media campaigns and strategy from F1 to extreme sports and more. Content is king!

Who’s a brand you think is killing it with the marketing? Leave a comment below or reply to this email.