Apple Ads

Cannes Lions International Festival of Creativity has named Apple its 2025 Creative Marketer of the Year. 

Go figure.

Meanwhile, remember when Apple ads were *really* memorable?

- "I'm a Mac, I'm a PC" (2006, MacBooks)

- "This is only the beginning" (2007, first iPhone)

- "There's an App for That" (2009, app store launch)

- FaceTime Ads (2010, Facetime)

- Shot on iPhone (2015, iPhone photography)

Maybe it's the lack of innovative new products.

Maybe it's the culture or the agencies.

But Apple ads don't hit as hard as they used to for me.