Airbnb: Software Launches Done Right

It’s that time of year again when Airbnb does their ‘Winter Release’. You can watch the release below..in fact, you should watch it!

Let’s get straight to the point: Airbnb is the best in software right now at product launches. Now, what does this mean?

For instance, OpenAI this past week launched a slew of new products in a very slick launch event. Then even brought Microsoft CEO Satya Nadella on stage. All very well done.

But what Airbnb have nailed is what consumer electronics brands, in particular Apple ofcourse, have done super well. They created a singular event, just like the annual iPhone launch event, where everything comes together in a powerful way.

People still matter

It starts with people..people buy from people (still). Brian Chesky, co-founder and CEO or Airbnb, does a great job of introducing the new features of the release.

The Airbnb does a great job of producing a slick video, again something Apple does way better than nearly everyone, that combines the best of the products in a human way.

The business leader doing it really drives home the personal nature of the launch, few can do this well. Elon has his critics but he’s definitely one, as is Brian Chesky and perhaps few others.

The other thing Airbnb does great is follow this up with a great press release laying out all the various features and benefits in addition to the video. Notwithstanding, social media is also full of praise:

It’s pretty cool to see in an era where live launch events are kinda on the wane, that Airbnb can execute a flawless digital first launch event. What do you think? Is there anyone that does it better?

Let me know by replying to this email or on social.