- Alex MacGregor
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- AI Influencers
AI Influencers

This is coming real quick.
Influencer demand will outstrip supply.
Very similar to the way robots are replacing human labor.
AI influencers, if successful, can do massive brand deals and generate a lot of revenue.
Take ‘Lil Miquela’ above:
- 2.4 million on Instagram
- 3.4 million on TikTok
Not a human being.
Brands love it cause unlike real influencers, they can reduce risk, create more and pay less.
Platform companies like Meta love it as there’s more content (more ad $$).
Humans? They seem to love it, going by follow counts/engagement.
As I said, this is real and it’s going to be even bigger.
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