Remember when Instagram was just photos?
Then TikTok and later Reels changed everything.
What started as a feature for creators has become the default format for communication.
Vertical video now drives reach on every major platform: Instagram, LinkedIn, YouTube, TikTok.
If you’re a brand, not a creator, this still applies to you.
People don’t want static ads or polished corporate edits, they want faces, voices, and stories told in real time.
Vertical video gives you that. It’s intimate, fast, and native to how people scroll.
Whether you’re a founder, marketer, or small business, mastering short-form, vertical storytelling is now part of the job.
It’s not about dancing or trends, it’s about clarity and connection.
The brands that learn to tell their story on video will own the next era of attention.
Don’t outsource it. Learn it.
I'm trying, are you?