Product reviews are one of the most underrated growth drivers.
A single review can do more for trust than a month of ads. It’s social proof in its purest form, real people talking about real experiences.
And when it comes to where those reviews matter most? Google still dominates.
Whether it’s Google Search or YouTube, reviews are front and center. Before a customer even hits your site, they’ve already made up their mind based on the stars and comments they see.
That’s why the smartest brands obsess over reviews.
They’re not just feedback, they’re visibility, credibility, and conversion all wrapped into one.
In a world full of noise, reviews cut through.
ChatGPT and other AI chat apps are gaining ground for lots of information searches.
But Products?
Google is still the stage where they matter most.