Personal Brand

Don't know how to construct your personal brand story? The answer: People love journeys.

Think of your personal brand story in acts as part of a journey.

Then break those acts down further into chapters.

Example. For me:

1) Born and raised in rural Scotland but with a passion for Tech watching Apple keynotes and reading TechCrunch

- Realized I had to move outside the UK to get into Tech
- Discovered China offered a route into Tech via consumer electronics
- Used Hong Kong as the springboard to enter the Tech Industry

2) Joined the Smartphone industry as a PR and Marketing professional in Shenzhen, the Silicon Valley of Asia

- Started in the nascent smartphone industry
- Helped brands grow and become world class
- Exited with a strong track record in PR, Marketing and Consumer Tech

3) After trial and error, and a lot of learning, AI enabled PR and Influencer Marketing founder.

- Learned the ropes of Marketing via my agency
- Started to play with AI and software engineering via AI tools
- Launched fully fledged AI enabled PR and Influencer Marketing software.

In this age, authenticity is more important than ever.

Your own story is about as authentic as you can get.

Use it to your advantage.

PS - This is the same bridge in Suzhou where Kanye was photographed as a kid.