Charting A Course

Shipped a new version of my agency website today. And I made one big change.

I put my manifesto at the top of the page at the expense of my core offering and clients.

Goes against common website UX and commercial logic. Why do it then?

I think it's important in this day and age, especially in the 'sea of sameness' in the agency world and elsewhere, to stand for something.

Having a mission is often misunderstood, and it's something that companies really struggle with.

Rather than having a mission, I think it's important to chart a course.

For example, Spacex doesn't doesn't have a formal mission statement.

No, instead, they often repeat the line 'Make life multi-planetary' and sell cool merch with 'Occupy Mars'.

So I'm charting a course to help founders and companies navigate PR in the AI age.

Simply put: The AI PR age is here.

PS - I'm no designer, but it's amazing what you can do with no-code website and design tools.

Link to my new agency website.